Sourcing our collections

The fast-fashion culture we’ve grown so accustomed to is harming people and our environment in the most devastating ways. Factory fires, poor working conditions, low wages, child labour, chemicals & pesticides which are causing mental & physical illnesses in children living in towns & villages where clothing is made, staggering suicide rates amongst cotton farmers & an unmeasurable amount of waste ending up in landfills, are all a result of a production cycle focused on a demand for low priced clothing and profit margins. 

Sourcing new fabrics ethically and organically & upcycling denim & other fabric gems from across London & beyond, we do our very best to ensure that people & the environment are not harmed during our creation process. We believe no-one should be exploited in order for our business to be successful. Fabrics are hand-dyed using 100% natural fruits and vegetables. Then, eco inks are used to create each individually hand-printed pattern. Our Capsule Wardrobe Collections are being designed with a simple, yet beautiful approach to life in-mind.


Collections made by hand

By hand-making collections in England, we seek to provide well-paid, rewarding work to a small team of dedicated people who have a desire to work flexibly from home. 

Our Organic Cotton and Bamboo Muslins and Bags are sewn in Kerala, India by a women's co-op called Gramodaya and it is our privilidge to work with them. 


Personalisation and style

We love to create one-of-kind pieces, for one-of-a-kind little ones. In a society where social media can prompt comparison, we're passionate about helping to ensure young children are raised-up to be confident and to know how amazing they are. Each item from our collections has the option of arriving with personalised tags and matching luxury recycled gift box & card to be treasured. A beautiful short story about the birth of a new baby or a poem to celebrate an older child's uniqueness can be added too. 


Giving at the heart

For every item sold, we gift a motivational handbook & provide workshops through our Take 7 Simple Steps wellbeing programme, to encourage & inspire. Find out more on 'Our Giving' page.

Creating the change we want to see with simple, beautiful style


This is just the beginning of our journey. We would love your support on our quest as our brand organically and ethically grows. Follow us on social media....