Sourcing our collections
The fast fashion culture we’ve grown so accustomed to is harming people and our environment in the most devastating ways. Factory fires, poor working conditions, low wages, child labour, chemicals & pesticides which are causing cancers, mental & physical illnesses in children living in towns & villages where clothing is made, staggering suicide rates amongst cotton farmers & an unmeasurable amount of waste ending up in landfills, are all a result of a production cycle that only takes into consideration the demand for low priced clothing and profit margins.
Sourcing new fabrics ethically and organically & upcycling denim & other fabric gems from across London & beyond, we do our very best to ensure that people & the environment are not harmed during our creation process. We believe no-one should be exploited in order for our business to be successful. Fabrics are hand-dyed using 100% natural fruits and vegetables. Then, eco inks are utilised to create each individually hand-printed pattern. Our Capsule Wardrobe Collections are being designed with a simple, yet beautiful approach to life in-mind.
Collections made by hand
By hand-making collections in England, we seek to provide well-paid, rewarding work to a small team of dedicated women who have a desire to work flexibly from home, especially mothers & widows. For many mothers balancing a career & home life is not easy, so we strive to give opportunities to allow for both – Being a stay-at-home mother, but also earning with the prospect to share in & contribute to our vision.
Our Organic Cotton and Bamboo Muslins and Bags are sewn in Kerala, India by a women's co-op called Gramodaya and it is our privilidge to work with them.
Personalisation and style
We love to create one-of-kind pieces, for one-of-a-kind little ones. In a society where social media can prompt comparison, we're passionate about helping to ensure young children are raised-up to be confident and to know how special they are. Each item from our collections has the option of arriving with personalised tags and matching luxury recycled gift box & card to be treasured. A beautiful short story about the birth for a new baby gift, or a Superstar or Beautiful Flower poem to celebrate an older child's uniqueness can be added too.
Giving at the heart
For every item sold, we gift a motivational 'Love Me' handbook to a vulnerable woman or young girl & provide workshops through our Take 7 Simple Steps Programme, to encourage & inspire confidence. Find out more on 'Our Giving' page.
Creating the change we want to see with simple, beautiful style
This is just the beginning of our journey. We would love your support on our quest as our brand organically and ethically grows. Follow us on social media....